Facebook did well when it introduced news feed ads. They were big, encouraged engagement, and compatible with mobile devices. When I saw how effective they were, I started using the ads on the right column less and less. They just weren't worth the trouble anymore.
But Facebook has announced that they're making changes. The column ads will be bigger, and as a consequence, fewer ads will be displayed....
Saturday, June 21, 2014
Sunday, June 15, 2014
Startups need time for soul searching
Like many business students, I was taught to first plan, then execute, then measure. It looked amazingly simple in that marketing or strategy textbook that weighed a ton in your bag. This basic model applies to many areas and philosophies of business, whether it be TQM, business planning, change management, or Kotler's 4Ps. But, after having worked with some startups, I can tell you that things aren't...
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